CART Index provides immediate, data-driven analysis and optimisations to ensure every asset captures attention, is clearly understood, and motivates shopper actions to maximise Retail Media and Commerce Marketing ROI.
Upload any mid to lower funnel omnichannel creative: Retail Media, POS, display, or digital asset and let CART Index prepare it for testing.
Instantly see simulated shopper heatmaps, understand gaze path and scores based on proven eye-tracking and behaviour models.
Get AI-powered recommendations to refine clarity, branding, and calls-to-action before your campaign goes live.
How clearly your design delivers and communicates the intended message or proposition.
How well your design attracts the attention of shoppers in a crowded retail environment.
The ability of your design to ensure shoppers recognise your brand or product.
How effectively your design prompts the shopper to make a purchase or take action.
Automate creative scoring across every asset - no matter the volume.
Compare your creative to industry best practices in seconds
Avoid endless back-and-forth feedback and reviews with objective scoring.
Cut underperforming creative before media dollars are wasted
Rapidly test high volumes of assets for campaign uplift
Give designers and marketers instant, objective feedback they can act on - no specialist skills required.
Answers to questions you might have about CART Index.
CART Index analyses your retail marketing designs and gives a CART Index score of how well your design grabs attention, delivers your message, reinforces brand recognition, and triggers purchase decisions.
Cart Index is designed for anyone involved in creating or reviewing ad creative for retail media or commerce - whether you're part of a small brand team, a large global brand organisation, an agency managing multiple clients, or a printer responsible for artwork production.
CART Index AI currently supports 18 calibrated asset types across the shopper journey. From pre-store social and catalogue ads, to eCommerce banners, in-store posters, trolley media, aisle fins, wobblers, freezer decals, and header cards. Our focus is optimising mid-to-lower funnel executions where creative directly drives conversion.
Unlike tools that focus only on the “big idea” or pure eye-tracking, CART Index evaluates each creative execution in the context of where shoppers encounter it. A billboard builds awareness; an in-aisle header drives purchase. We specialise in measuring and improving these touchpoint-specific executions.
All creative assets are stored in a secure, encrypted environment and are accessible only to the originating user account, protected by two-factor authentication. Assets are processed as data strings for analysis, never visible to other users, and never used for AI self-learning or model training
Our review framework is grounded in decades of effectiveness research. CART Index combines insights from global eye-tracking databases, shopper behaviour studies, and A/B creative effectiveness testing. The AI doesn’t “learn” from your uploads but applies this evidence-based model to benchmark attention, clarity, branding, and call-to-action strength.
Have questions or just want to say hi? Send us a message here or you can email us on support@cartindex.ai.
